The fair is showing this product on its innovation runway "Innovation Hub"
The Fruits de Ponent Cooperative Group, one of the European leaders in stone fruit, is participating in Fruit Attraction (Madrid), in order to present its catalogue, which includes fruit and other products such as extra virgin olive oil and the fruit juices OKI JUICE, to the professional public.
Specifically, during these days in Madrid the Cooperative Group has unveiled its new line of natural fruit juices, with no added sugar, OKI JUICE, with flavours including peach, tangerine and apple, red fruits and kiwi and apple. This product can also be seen on the runway for innovative products; the “Innovation Hub”, along with other outstanding products from around the world.
Today, Fruits de Ponent has been visited by the Local Minister of Agriculture, Livestock, Fisheries and Food, Teresa Jordà, as well as those responsible for Prodeca and IRTA. The group's president, Sebastià Escarp, and the managing director, Josep Presseguer, as well as members of the Governing Council also made an appearance.
Moreover, the Fair Management has presented the Group with a plaque in gratitude for its 10 years attending this event.